Did you know
That bees love honey
Banks love money
And little birdies
They love to fly?
Do I love her
Do I love her?
Let me tell you
Why

The invention of time
In and of itself
Is responsible
For setting things into
Perpetual motion
For the dawn of humanity
And what is known as
Civilization
And depending on who you ask
Morality
A record began
Keeping track
And archiving a frame
Of comparison
For you
And I
And everyone after us
To measure against
To improve upon
And thus
A moral math
Was dawned
Survival of the fit
Became
Survival
And progress

Open memo to graphic designers

I don’t want to be the jerk who hurts your feelings, but you have to be told. Pretty sites are pretty – don’t get me wrong. But function matters more than artistic merit.

A Web site’s sole purpose is to easily convey a message, share information, engage interaction, or guide a point of conversion (or “know,” “go,” and “do” as Google defines them).

And if your design impedes on any of these purposes, then I do not care how pretty your pretty gets – it’s wrong.

I’m saying this on behalf of all the future smart phone users who just want to call the company of your pretty web site with flowers, just want directions to a popular restaurant in a town they are not familiar with, etc.

Make it simple first, Mobile First, and from this find your pretty Responsive Design you seek artistically.

Paid Search Theory #1

If Google AdWords is an impression based model, paid for on a Cost Per Click metric, but if the amount of potential any one Ad has to reach users searching a particular Search Term is relative to the time of search and the amount of budget left for the day in the Campaign, then what connects relevant keywords to the ones you are targeting is also, more likely than not, restricted. As such, by targeting more long-tail keywords you should fill the gap of the slow spending Campaign budgets, because unless you specifically target a long-tail keyword, Google AdWords should not impression an Ad for every single relevant Search Term (in the best interest of the Campaign budget). You must specifically set your Campaign to target as many clicks as soon as possible (via Settings -> General -> Type -> Search Network – All features, and then Ad delivery -> Ad rotation -> Optimize for clicks).

I’ve decided to stop being afraid of myself. After a very close, personal loss of a family member last year I’ve really drawn into question myself, my goals, who I am, who I will become. Will I be who they want me to be? They raised a beautiful man. Of course they will be proud. Be you, the person they helped rear into this world. Now go give them holy hell, honey!

I find things that have great meaning to me and then I study them until it becomes a part of me forever.

To future developers:
If I can’t do it with an iPhone
I don’t care to do it
(With a desktop or laptop)
You better solve this dilemma
If you want Digital Natives
To use your services
Buy your products
Frequent your business