Bees love honey
Banks love money
Birdies love to fly
With a heart that’s true
Do I love her
Do I love her
Don’t you know I do
As much as…

I love that Mozilla recognizes the importance of evolving with the times in order to stay relevant and competitive with what’s in demand. After all, the future of the Web is at stake here. And here’s to a bright Open Source future with the likes of Mozilla safeguarding accessibility in the face of Apple and Google dominating the space in the name of free market. I, like many of my peers, see the Web as something greater than just a means of personal economic gain. But I’ll stick my soft, fuzzy feelings about hippy World Wide Web dreams back into my pocket and take this time instead to toast Firefox OS in a mobile-centric world!


Firefox OS, the new, HTML5-friendly mobile OS from Mozilla, is today taking a big step forward in its strategy to become a viable third player in the smartphone landscape currently dominated by Google’s Android and Apple’s iOS. Mozilla is announcing that 18 carriers have now committed to its Open Web HTML5 device push; the launch of the Firefox Marketplace app store to aggregate content for the platform; and some of the first low-cost handsets coming out of its carrier partnerships that will be coming out this summer.

Telefonica — whose ZTE-made handset is pictured here — will sell its first Firefox-powered phones in Latin America and Spain; and Deutsche Telekom will debut its handsets in Poland before expanding to other markets in Eastern Europe. Other operators announcing handsets today include Latin American powerhouse America Movil (starting first in its home market of Mexico) and Norway’s Telenor, which has operations…

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WordPress 10 year anniversary this May 27th!

Interview with Matt Mullenweg from 2007 about WordPress:

WordPress 2012 Blue logo

WordPress 2012 Blue logo

Almost ten years ago now, Matt Mullenweg, along with software developer, Mike Little, originally released the first version of WordPress onto the public. Available completely free of charge under the GPL license, Matt and Mike’s vision was to simplify the process of editing your own blog.

Three years after it’s initial release, I finally decided to test out WordPress – the free, Open Source software, and compare it to the other popular free blogging system, Blogger. What appealed to me about WordPress was that it was not only free as in beer, but free as in freedom. You are free to download the software and install it on your own Web site – giving you total control over what you can do with it.

Many versions and many years later, WordPress has been carefully nurtured into becoming the world’s most affordable and easy to use Content Management System. The latest release of WordPress, version 3.5.1, comes with the great new features of Custom Taxonomies, Custom Fields, a slick new Media uploader, and my favorite – Custom Post Types. Mike Little, Matt Mullenweg, and the countless of other PHP Web Developers across the globe really have done an outstanding job of making the once daunting task of managing your own Web site into a process almost too easy to believe.

WordPress Menu Example

WordPress Menu Example

I literally have dozens of stories showing clients how to manage certain pieces of their site with WordPress and it was so easy they couldn’t believe it, because of their previous experience with other software that made site management difficult.

(Example: Appearance → Menu – many clients look right over the Menu section not realizing it literally is drag and drop, quick and easy).

Original WordPress Default Kubrick Theme Screenshot

Original WordPress Default Kubrick Theme Screenshot

In the past 6 years, I have had the great satisfaction of seeing WordPress grow and mature into the ultimate Publishing Platform that it is today. I still get nostalgic about the original Kubrick default theme every now and then. But all and all, I really look forward to the new upgrades of every version of WordPress, because the people behind the development of the software really take their users seriously.

With now over 8 million more than 62 million WordPress users worldwide and running on roughly 17% of all Web sites, I only see it getting better and better with age. So here’s to 9 great years of WordPess, and to May 27th, 2013, being the 10 year anniversary, and to many, many more birthdays to come.

Cheers for WordPress – bring on the barbecue!

Google Search Commands not for SEO’s faint of heart

The following are a few examples of some search operator commands Google has to help power users cut to the chase in finding information on whatever query their weary heart desires – more or less, these are SEO tools to asess the competition. You simply type these into Google’s search as you would any other query, only these are specifically meant to filter down your results in a much more targeted way.

Google search command: keyworda -keywordb

Google search command: keyworda -keywordb

keyworda -keywordb
This will show you pages with keyworda in them, but do not include keywordb.

This will display Web pages with keywords that Google considers related in some way.

I explain it this way to specifically point out that this relation is not necessarily based on definition of a keyword, but that Google’s learning algorithms may make connections to keywords that by definition are not relevant to each other – rather, they have a search relation in some way. This speaks to the level of depth Google’s search engine has gone to understand the intent behind the search of their users.

keyworda * keywordb
This search operator is a request for Google to display results with whatever keywords you place in your query, and depending on where you place the asterisk, Google makes an educated guess at displaying the best results with other relevant and/or popular keywords.
This will show you pages that are linking to that site.
This shows you sites Google believes are related to that site.
This displays all pages Google currently has indexed for that site.
This will show you the most recent snapshot Google has cached for that Web page.

This will show you pages Google has indexed with that keyword in it’s URL (Uniform Resource Locator, better known as the link).

allinurl:keyworda keywordb keywordc
This will show you pages Google has indexed with all of the keywords in it’s URL.

Like the allinurl command, this will show you results with the keyword in the <title>.

allintitle:keyworda keywordb keywordc
Like the allinurl command, this will show you results with all of the keywords in the title – intended for multiple keyword searches.

This displays pages with the keyword in anchor text.

allinanchor:keyworda keywordb keywordc
This displays pages with all of the keywords in anchor text.

As the above, this command will display pages with the keyword in text, but not in links or page titles.

allintext:keyworda keywordb keywordc
Displays pages with all of the keywords in text, but not in links or page titles.

This displays pages with links containing the keyword, not titles or text.

allinlinks:keyworda keywordb keywordc
This displays pages with links containing all of the keywords, not titles or text.

Combining commands can be much more powerful if done correctly. For example, using the site: command with &as_qdr= can give you insight into how frequently Google is crawling a site.

An example of placing the following commands into a search URL for Google would look like the following:

Search results for the previous day:

Search results for the past week:

Search results for the past month:

Search results for the past 2 months:

Search results for the past 3 months:

Search results for the past 4 months:

Please keep in mind these few examples are of the kinds of search tricks an SEO can pull off in trying to measure the level of competition for a particular keyword of interest, but these tools are only as good as the person using them. So kids, don’t try this at home. :D 2012 Relaunch by WordPress Ninja Eli Heiss

Back in 2012, sometime between April and June, I helped a friend relaunch their Web site. The redesign had a personal touch to it that the owner really loved, and I enjoyed building it for them. The Web site is, and it is run by a very passionate, driven, and inspiring person named Maria H. Anderson. home page main navigation home page main navigation

We used a theme called Streamline from the Genesis Framework to rebuild the WordPress site. One of the advantages I had in this rebuild was that the owner was a WordPress power user. In a lot of ways she knew more about the User Experience of WordPress than I did – as I tend to build them more than use them. So in a very good way, Maria challenged me to rethink some of the things I normally took for granted when building a WordPress site for a client. 2012 Relaunch 2012 Relaunch

One of the main themes throughout the site comes from Maria’s vision herself – to have an inviting and playful spirit to the colors and theme of the site. We found a way using CSS to modify which of the educational background images would be highlighted based on what section of the site you go to, which I think added a really great feeling to the usability of the Web site. Cudos to the curator for such a great idea.

As a token of appreciation she insisted on plugging me in the sidebar credits of her Web site as a WordPress Ninja. At the time, I wasn’t too concerned with being linked to or credited for my work online, but looking back I’m very thankful that she did so. It’s important to let people know what I specialize in whenever given the chance. As I’m trying to make a name for myself in what I love to do, I’m finding self-branding is everything. WordPress Ninja - Eli Heiss WordPress Ninja – Eli Heiss

Please check out her Web site and let me know what you think. If you’re a math junkie or love learning – which everyone should! – you’ll be sure to love it. My favorite section is the Edge of Learning.

In sharing this project with everyone I hope to show my gratitude to Maria for showing me how to take myself, Elijah Heiss, serious as a professional WordPress Developer.

So here’s to @busynessgirl!

Connect Google Webmaster Tools to Google Analytics for the Real SEO Data

Google Analytics SEO Tip:

Setup Google Webmaster Tools for your Web site and connect it to your Google Analytics via “Traffic Sources -> Search Engine Optimization -> Queries” in the Google Analytics Reporting section of your Web site.

Google Analytics Hacks

Google Analytics Hacks (Photo credit: Search Engine People Blog)

Notice the 2-3 step process Google requires you to take in order to get the real on site search data you need to make the right keyword decisions.

If you are paying companies to handle On Page SEO for you without having the proper tracking systems setup beforehand to draw upon, you’re basically asking someone else to take an educated guess at the keywords that will drive traffic to your company’s Web site for you – and it won’t work.

I’m not here to tell you there is a silver bullet of any kind for any industry, any company, or any Web site. Google isn’t a billion dollar industry because you can find some random person from a random Web firm and pay them a couple of bucks to rank #1 overnight.

English: Competitors in the 1990 London Marathon

English: Competitors in the 1990 London Marathon (Photo credit: Wikipedia)

If you take one thing away from this tip, it’s that successfully driving the right amount and the right kind of organic traffic to your Web site is basically like running a marathon. You need the know how to setup the correct tools to track the traffic, the know how to properly use the tool to find the buried gems amidst the rubble of keywords you don’t want to optimize for, and the know how to properly optimize your Web site to target the keywords you do want that lead to the conversions you need on your Web site.

And the biggest trick of all of this for Google is that as they make their multiple changes to their algorithms daily – trying to better learn their user’s query intent, so too is everything SEO forever evolving and changing on a day to day basis. So while you may dominate today for the right keywords that target the conversion you desire, if you set down the SEO skills and walk away from the Analytics tools, you’re sure to ride a slow downward trend of the right kind of traffic you want.

This is the real surfing on the World Wide Web no one talks about. And Google Analytics is the Big Kahuna. Consider me Jack Johnson (no – not that Jack Johnson). :-)