Originally posted on paidContent (old):
Betaworks CEO John Borthwick’s advicefor the media industry: think about producing “information” — not “content.”
Why? “Content is very much about the package, very much about the container”, Borthwick said during a Q&A with GigaOM founder Om Malik at our recent paidContent 2012 conference.
The moment you start thinking about it as information, I think people start thinking about it differently, they think less about the container and the structure and a little bit more about the users.
That’s especially important as the concept of “container” changes with the increase in realtime data and sharing across platforms.
The pair also talked about how to use that data (Betaworks has started both Bitly and Chartbeat); how Facebook isn’t making the best use of its data for advertising and the need to break the CPM ad model; why Apple’s app store and…
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Originally posted on TechCrunch:
Kevin Rose has been a familiar face in the tech scene for more than a decade now — first as a startup employee during the first dot-com boom, then as a host on some very popular tech shows, later as a powerful angel investor and startup advisor, and perhaps most visibly as a co-founder of companies such as Digg, Revision3, Pownce, and most recently Milk. All those gigs have been unique from each other, but there has been a common thread: They’ve all been relatively “indie” in terms of size and scope, with a startup vibe rather than a corporate one.
So in many ways, the acqui-hire of Milk by Google in March was perhaps the biggest shift in Rose’s career — a move that represented his most significant and complete step out of the entrepreneurial side of the tech industry, and into a…
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Originally posted on The Warning Sign:
Director: Ridley Scott
Starring: Noomi Rapace, Michael Fassbender, Charlize Theron, Idris Elba, Guy Pearce, Logan Marshall-Green
Runtime: 124 minutes
Ridley Scott’s latest film is one that I had minimal interest in at the beginning of the year. Sir Ridley has been very much hit-or-miss with his work in the last decade, and a return to the deteriorating Alien universe seemed to have all the makings for another disappointment. But then the viral marketing kicked in.
First it was a video of Guy Pearce, as the character Peter Weyland, delivering a speech about his vision for the future. Soon after came a new batch of breathtaking promotional images. Longer trailers were released, as were teaser clips. In April, a video clip introducing the David 8, a robot played by Michael Fassbender, began making its rounds. My level of anticipation began to grow with each…
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Matt Cutts, from Google’s Webspam team, on the best way to check your site for keyword rankings (or more specifically, what else you should be doing rather than just paying attention to keyword rankings):
If you’re a Google power user like myself, then odds are you know a few of the very handy search operators Google has created to help simplify the process of finding exactly what you’re looking for online.
Every SEO should be aware of and have used each search operator at least once in a real life scenario if they want to properly do their job of optimizing for search. No surprise here, but one thing I wanted to point out is how Google has created a few Vertical Search Operators for non-SEO purposes.
Take a look at GoogleGuide‘s robust list of the current Google search operators and how you can use them to improve the quality of your search results.
define: and movie: are two Google search operators I find practical use with when I want to quickly find a definition for a word or if I want to look up local movie show times.
Example of a ‘define:’ search operator in use:
As you can see the results display right on Google’s SERP – rather than display a list of links that may answer your query. I typed in define:keyword, in hopes to find a definition to the word, keyword.
The results as displayed above for the definition of the word, keyword, are 1) A word or concept of great significance, and 2) A word that acts as the key to a cipher or code. I think 2 fits the most common use of the word for me – only fitting, seeing as how pretty much all of what we do in SEO is to help send the right ‘signals’ to Google about what the focus or ‘topic’ of a Web page is when the Googlebot crawls it.
Because the majority of all searches are either a quest for navigation to a section of a Web site, an answer to a question, or a way to purchase something online, it only makes sense to include a few search operators to help simplify the process for search users.
Example of a ‘movie:’ search operator in use:
And finally, as you can see from the above screenshot, searching for information on local show times for the movie, Prometheus, is pretty quick and easy while using the Google search operator, movie:prometheus.
So get to know Google’s search operators if you haven’t already. They can be a huge time saver.
As always, more to come. Stay tuned.