Originally posted on paidContent (old):
Betaworks CEO John Borthwick’s advicefor the media industry: think about producing “information” — not “content.”
Why? “Content is very much about the package, very much about the container”, Borthwick said during a Q&A with GigaOM founder Om Malik at our recent paidContent 2012 conference.
The moment you start thinking about it as information, I think people start thinking about it differently, they think less about the container and the structure and a little bit more about the users.
That’s especially important as the concept of “container” changes with the increase in realtime data and sharing across platforms.
The pair also talked about how to use that data (Betaworks has started both Bitly and Chartbeat); how Facebook isn’t making the best use of its data for advertising and the need to break the CPM ad model; why Apple’s app store and Google Play don’t work; and a lot more packed…
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Originally posted on TechCrunch:
Kevin Rose has been a familiar face in the tech scene for more than a decade now — first as a startup employee during the first dot-com boom, then as a host on some very popular tech shows, later as a powerful angel investor and startup advisor, and perhaps most visibly as a co-founder of companies such as Digg, Revision3, Pownce, and most recently Milk. All those gigs have been unique from each other, but there has been a common thread: They’ve all been relatively “indie” in terms of size and scope, with a startup vibe rather than a corporate one.
So in many ways, the acqui-hire of Milk by Google in March was perhaps the biggest shift in Rose’s career — a move that represented his most significant and complete step out of the entrepreneurial side of the tech industry, and into a…
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Originally posted on The Warning Sign:
Director: Ridley Scott
Starring: Noomi Rapace, Michael Fassbender, Charlize Theron, Idris Elba, Guy Pearce, Logan Marshall-Green
Runtime: 124 minutes
Ridley Scott’s latest film is one that I had minimal interest in at the beginning of the year. Sir Ridley has been very much hit-or-miss with his work in the last decade, and a return to the deteriorating Alien universe seemed to have all the makings for another disappointment. But then the viral marketing kicked in.
First it was a video of Guy Pearce, as the character Peter Weyland, delivering a speech about his vision for the future. Soon after came a new batch of breathtaking promotional images. Longer trailers were released, as were teaser clips. In April, a video clip introducing the David 8, a robot played by Michael Fassbender, began making its rounds. My level of anticipation began to grow with each…
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Matt Cutts, from Google’s Webspam team, on the best way to check your site for keyword rankings (or more specifically, what else you should be doing rather than just paying attention to keyword rankings):