Thanks to a lot of great software tools like WordPress, Joomla!, and Drupal (just to name a few), building and maintaining a Web site’s content has never been easier. As the software has continued to improve over the years, many have become of the opinion that SEO (Search Engine Optimization) will eventually die out.
While SEO may become easier over time, let’s be clear about exactly what will change due to the continued ease of use and simplicity of a great CMS (Content Management System) like WordPress.
The practice of targeting specific keywords that a demographic of online users search for will always be a part of the equation, so long as we have search engines – it’s a simple scenario of supply and demand. WordPress, Joomla!, Drupal and the like, will always get better at simplifying the process of managing information online, but what will never be replaced is the manual input of deciding what information, and in particular what keywords and tags, will get placed on a Web site to draw in people searching.
Put simply, there is no automating the process of optimizing content on a Web site for a particular brand, topic, product, etc. There just isn’t enough processing power in today’s computers to quantify the range of possible keywords one could use to target an audience – not until AI (Artificial Intelligence) is attainable will we even be able to begin entertaining this topic.
Just my thoughts on the discussion.
More to come on this topic later.